Baby Keem2026

CA$INO

Collaborated with Baby Keem to create a custom international e-commerce website for the rollout of the CA$INO album. The site pairs a bold, interactive landing moment with a refined merchandise flow, using casino-inspired details like flickering light treatments and slot-machine interactions. Tour details, video content, and fan sign-ups are integrated into a single release-driven experience built for global scale.

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Credits
Baby Keem Head of Design
John Sampson
Typeface Designer
Paul Um
Mux Background Video